"I started by considering the kinds of behaviours we wanted to promote. The key behaviours I identified were engagement, attainment, contribution and peer support...
I wanted to be able to create links across different series of badges, clustering for example, badges issued for peer support in a variety of different contexts...
This process didn’t happen in a linear fashion, I went back and forth, refining, making new connections and finally ending up with the key indicators which will be consistent across all our badges. Once I had this information, I was able to develop graphical indicators that would represent each of the aspects in each badge..."